True Vision and Amarin TV have reached an agreement with FIFA that would allow the channels to broadcast all matches of the FIFA World Cup live in Thailand.

Local companies King Power Group, CP, Thai Beverage, Kasikorn Bank, Bangkok Mass Transit System (BTS), Gulf Energy Development, PTT Global Chemical (PTTGC), Bangchak Corporation and Carabao Dang collectively financed the $44 million deal ensuring Thai people will not be deprived of enjoying a single minute of the greatest show on earth.

Thailand’s National Broadcasting and Telecommunication Commission (NBTC) has made it mandatory to make global sporting events like the FIFA World Cup and the Olympics available for broadcast on free to air and pay TV channels.